Becerra brings power and high ring IQ to Liveco’s stable.

Santa Ana boxer Maximiliano Becerra has signed an exclusive promotional contract with Liveco Boxing.

The tall and powerful Hayward, CA native was spontaneously nicknamed “The General” when a ring announcer tagged him with the moniker after watching his laser-like preparation for a fight.

At 5’ 10”, the super lightweight packs a lot of power with his long reach. He’s recorded seven knockouts in 14 fights.

Liveco Boxing CEO Denis Benoit describes Becerra as a smart fighter who is able to demolish opponents with his physical gifts. “Becerra is that rare combination of smarts and power,” he says. “He’s the kind of boxer any promoter would love to have.”

Becerra says that signing with Liveco and having a team behind him is what he’s been looking for his whole career. Trained by Paul Velardo and managed by Charles Bosecker with Oscar A. Sanchez, Becerra says he is primed for a breakout career.

He’s scheduled to step in the ring for a February 11th bout where he hopes to record his eighth knockout at the Palm Springs Boxing Gala in the Coachella Valley.

Luis Brings an Impressive Record to the Liveco Roster.

Thousand Palms, CA — Liveco Boxing Inc. is pleased to announce that Canadian Lightweight contender, Tony “Lightning” Luis, has joined their roster. The 28-year-old, Luis, who hails from Cornwall, Ontario, Canada, sports an impressive professional record of 22 wins with only three defeats and is considered among the best lightweights in the world today.

Managed by his father, Jorge Luis, Luis began his professional career in 2008, beating David Aguirre of Mexico by unanimous decision. Five months later the battles would get much harder. Eleven days before he was scheduled to fight Mario Andrade, his mother, whose influence and love encouraged him to fight – even when he was ready to quit, died suddenly. Heartbroken, he entered the ring days after burying his mother and unanimously beat Andrade.

Luis has earned two WBC Continental America Championships. In 2015, as a 7-1 underdog, he dominated and beat previously undefeated Karl Dargan in a stunning upset, propelling him to a top 10 world ranking. However, losses to Ivan Redkach and Derry Matthews (both by disputed decision) hardened Luis into preparing for adversity. Matthews outpointed Luis who was a last-minute replacement in an overseas fight with only four days’ notice.

“Tony represents everything that we look for in a boxer. He has an outstanding record, incredible drive, and high integrity as a person,” says Liveco Boxing CEO, Denis Benoit, on why Liveco wanted to represent Luis.

As to why Luis chose Liveco, “I know that Liveco is looking out for me. They offered me a substantial deal that will advance my career and protect my interests.”

When he’s not fighting, Luis is a substance abuse counselor at a boys’ home in Cornwall. After narrowly missing a chance to represent Canada at the Beijing Olympics, Luis struggled. Now, having regained his health, and with his boxing career back on track, Luis now helps kids who are having a hard time escape from addiction and reclaim their lives. “I identify with their pain and struggle,” Luis says of his work. “I use my empathy to help them overcome their obstacles.”